Being Number 1

Jul 21 2010 Published by under marketing

Being number 1 is a real problem.  To be number 1, you have to be prepared to be belittled by numbers 2 through number 52.  You have to give up trying to be number 1 at everything, which will really make you number 43 at everything.  If you are number 1, and anything even looks like it’s wrong, here come those following numbers again, and this time, they’re out for blood, telling you about all the ways you were wrong.

What makes it worse, is that eventually number 1 will fall, because the thing that made number 1, number 1 will eventually be copied by numbers 2 through 102, and something more innovative will arrive, allowing number 1 to be susceptible to that one that started at number 103, but was willing to pay the price to go against the grain of numbers 1 through 102, and then they will jump to number 1.

And the former number 1 (now number 2) will be the first to belittle this new number 1.

Most people aren’t willing to risk everything to gain everything, only to lose it all again.

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